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Europe Fitness App market - Industry Trends and Forecast to 2028
- Published Date: September, 2022 | Report ID: CLS-137 | No of pages: 202 | Format:
Europe fitness app market is projected to register a substantial CAGR of 24.6% in the forecast period of 2021 to 2028. The new market report contains data for the historic year 2019, the base year of calculation is 2020, and the forecast period is 2021 to 2028.
Market Segmentation:
Europe Fitness App Market, By Product (Care Management Apps, Vital Sign Monitoring Apps, Health And Wellness Apps, Women Health Apps, Medication Management Apps, Consultancy Apps And Others), By Type (Connected Apps and In-Built Devices Apps), By Application (Training, Tracking, Fitness Games And Others), By Therapeutic Area (Cardiovascular, Dermatology & Skin Cancer, Ophthalmology, Diabetes, Respiratory, Audiology, Sleep Disorders, Nutrition And Others), By Operating System (iOS, Android, Windows), By Mode Of Purchase (Subscription Based And Non-Subscription Based), By End User (Providers, Home Healthcare, Others), By Distribution Channel (Direct Tenders And Third Party Distributors), Country (Germany, France, U.K., Hungary, Lithuania, Austria, Ireland, Norway, Poland, Italy, Spain, Russia, Turkey, Netherlands, Switzerlands, Rest of Europe) - Industry Trends and Forecast -2028.
Some of the major factors contributing to the growth of the Europe fitness app market are:
Increasing use of Internet of Things and connected devices
Launch of variety of fitness apps
Market Players:
The major companies which are dealing in the Europe fitness app market are listed below:
AllTrails, LLC
FITNESS22 LTD
FITNOTES
Google
Jefit, Inc.
MyFitnessPal, Inc.
Fitbit LLC.
Calm
Strava, Inc.
Headspace Inc.
Firsthand Technology Inc.
Komoot
Freeletics GmbH
YAZIO
Lifesum AB
Leap Fitness group
ASICS DIGITAL, INC.
STRONG FITNESS PTE LTD.
AZUMIO
RUNTASTIC GMBH
TABLE OF CONTENT
TABLE OF CONTENTS
1 INTRODUCTION 30
1.1 OBJECTIVES OF THE STUDY 30
1.2 MARKET DEFINITION 30
1.3 OVERVIEW OF THE EUROPE FITNESS APP MARKET 30
1.4 LIMITATIONS 32
1.5 MARKETS COVERED 32
2 EUROPE FITNESS APP MARKET: SEGMENTATION 35
2.1 MARKETS COVERED 35
2.2 GEOGRAPHICAL SCOPE 36
2.3 YEARS CONSIDERED FOR THE STUDY 37
2.4 CURRENCY AND PRICING 37
2.5 DBMR TRIPOD DATA VALIDATION MODEL 38
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 41
2.7 MULTIVARIATE MODELLING 42
2.8 PRODUCT LIFELINE CURVE 42
2.9 DBMR MARKET POSITION GRID 43
2.10 VENDOR SHARE ANALYSIS 44
2.11 MARKET DISTRIBUTION CHANNEL COVERAGE GRID 45
2.12 SECONDARY SOURCES 46
2.13 ASSUMPTIONS 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 50
4.1 PESTEL ANALYSIS 52
4.2 PORTER'S 5 FORCES 53
5 MARKET OVERVIEW 54
5.1 DRIVERS 56
5.1.1 GROWING POPULARITY OF THE INTERNET OF THINGS, AND CONNECTED DEVICES 56
5.1.2 RISING AWARENESS AND PREFERENCE FOR HOME HEALTHCARE 57
5.1.3 INCREASE IN THE NUMBER OF LIFESTYLE DISORDERS 57
5.1.4 INCREASING ADOPTION OF FITNESS GEARS 59
5.1.5 INCREASED TECHNOLOGICAL ADVANCEMENT 59
5.2 RESTRAINTS 60
5.2.1 HIGH COST OF DEVELOPMENT OF FITNESS APPS 60
5.2.2 TECHNICAL ISSUES IN THE FITNESS APPS 60
5.3 OPPORTUNITIES 60
5.3.1 RISING HEALTHCARE EXPENDITURE, AND DISPOSABLE INCOME 60
5.3.2 GROWING PENETRATION OF E-COMMERCE PLATFORMS, INTERNET, AND SMARTPHONES 61
5.3.3 MULTIPLE APPLICATION COVERAGE 62
5.4 CHALLENGES 62
5.4.1 HIGH COST ASSOCIATED WITH SMART WEARABLE TECHNOLOGIES, AND DEVICES 62
5.4.2 PATIENT INFORMATION PRIVACY POLICIES 63
6 IMPACT OF COVID-19 ON THE EUROPE FITNESS APP MARKET 64
6.1 IMPACT ON PRICE 64
6.2 IMPACT ON DEMAND 64
6.3 IMPACT ON SUPPLY CHAIN 65
6.4 KEY INITIATIVES BY MARKET PLAYER DURING COVID-19 65
6.5 CONCLUSION: 66
7 EUROPE FITNESS APP MARKET, BY PRODUCT 67
7.1 OVERVIEW 68
7.2 HEALTH AND WELLNESS APPS 71
7.3 WOMEN HEALTH APPS 71
7.4 CONSULTANCY APPS 72
7.5 MEDICATION MANAGEMENT APPS 73
7.6 CARE MANAGEMENT APPS 73
7.7 VITAL SIGNS MONITORING APPS 74
7.8 OTHERS 75
8 EUROPE FITNESS APP MARKET, BY TYPE 76
8.1 OVERVIEW 77
8.2 CONNECTED APPS 80
8.2.1 BLOOD GLUCOSE METERS 81
8.2.2 PULSE OXIMETERS 81
8.2.3 MULTIPARAMETER TRACKERS 81
8.2.4 ECG MONITORS 81
8.2.5 BLOOD PRESSURE MONITORS 81
8.2.6 SLEEP APNEA MONITORS 81
8.2.7 PEAK FLOW METERS 81
8.2.8 NEUROLOGICAL MONITORING DEVICES 81
8.2.9 OTHERS 81
8.3 IN-BUILT DEVICES APPS 82
9 EUROPE FITNESS APP MARKET, BY APPLICATION 83
9.1 OVERVIEW 84
9.2 TRACKING 87
9.2.1 ACTIVITY TRACKING 88
9.2.2 PERSONAL HEALTH RECORD APPS 88
9.2.3 CALORIE MONITORS 88
9.2.4 SLEEP MONITORING APPS 88
9.2.5 REMOTE MONITORING APPS 88
9.2.6 BLOOD PRESSURE MONITORS 88
9.2.7 BLOOD GLUCOSE METERS 89
9.2.8 CHRONIC DISEASE MANAGEMENT APPS 89
9.2.9 ECG MONITORS 89
9.2.10 PULSE OXIMETERS 89
9.2.11 OTHERS 89
9.3 TRAINING 89
9.4 FITNESS GAMES 90
9.5 OTHERS 91
10 EUROPE FITNESS APP MARKET, BY THERAPEUTIC AREA 92
10.1 OVERVIEW 93
10.2 NUTRITION 96
10.3 SLEEP DISORDERS 96
10.4 DIABETES 97
10.5 RESPIRATORY 97
10.6 CARDIOVASCULAR 98
10.7 OPHTHALMOLOGY 98
10.8 AUDIOLOGY 99
10.9 DERMATOLOGY & SKIN CANCER 99
10.10 OTHERS 100
11 EUROPE FITNESS APP MARKET, BY OPERATING SYSTEM 101
11.1 OVERVIEW 102
11.2 IOS 105
11.3 ANDROID 105
11.4 WINDOWS 106
12 EUROPE FITNESS APP MARKET, BY MODE OF PURCHASE 107
12.1 OVERVIEW 108
12.2 SUBSCRIPTION BASED 111
12.3 NON-SUBSCRIPTION BASED 112
13 EUROPE FITNESS APP MARKET, BY END USER 113
13.1 OVERVIEW 114
13.2 PROVIDERS 117
13.2.1 HOSPITALS 117
13.2.2 DIAGNOSTIC CENTERS 117
13.2.3 CLINICS 117
13.2.4 OTHERS 118
13.3 HOME HEALTHCARE 118
13.4 OTHERS 119
14 EUROPE FITNESS APP MARKET, BY DISTRIBUTION CHANNEL 120
14.1 OVERVIEW 121
14.2 THIRD PARTY DISTRIBUTORS 124
14.3 DIRECT TENDER 125
15 EUROPE FITNESS APP MARKET, BY REGION 126
15.1 EUROPE 127
15.1.1 GERMANY 136
15.1.2 FRANCE 139
15.1.3 U.K. 142
15.1.4 RUSSIA 145
15.1.5 ITALY 148
15.1.6 SPAIN 151
15.1.7 TURKEY 154
15.1.8 NETHERLANDS 157
15.1.9 BELGIUM 160
15.1.10 SWITZERLAND 163
15.1.11 REST OF EUROPE 166
16 EUROPE FITNESS APP MARKET: COMPANY LANDSCAPE 167
16.1 COMPANY SHARE ANALYSIS: EUROPE 167
17 SWOT ANALYSIS 168
18 COMPANY PROFILE 169
18.1 FITBIT LLC 169
18.1.1 COMPANY SNAPSHOT 169
18.1.2 COMPANY SHARE ANALYSIS 169
18.1.3 PRODUCT PORTFOLIO 170
18.1.4 RECENT DEVELOPMENTS 171
18.2 CALM 172
18.2.1 COMPANY SNAPSHOT 172
18.2.2 COMPANY SHARE ANALYSIS 172
18.2.3 PRODUCT PORTFOLIO 172
18.3 HEADSPACE INC. 173
18.3.1 COMPANY SNAPSHOT 173
18.3.2 COMPANY SHARE ANALYSIS 173
18.3.3 PRODUCT PORTFOLIO 174
18.4 MYFITNESSPAL, INC. 175
18.4.1 COMPANY SNAPSHOT 175
18.4.2 COMPANY SHARE ANALYSIS 175
18.4.3 PRODUCT PORTFOLIO 176
18.4.4 RECENT DEVELOPMENT 176
18.5 STRAVA 177
18.5.1 COMPANY SNAPSHOT 177
18.5.2 COMPANY SHARE ANALYSIS 177
18.5.3 PRODUCT PORTFOLIO 178
18.6 ALLTRAILS, LLC 179
18.6.1 COMPANY SNAPSHOT 179
18.6.2 PRODUCT PORTFOLIO 179
18.6.3 RECENT DEVELOPMENTS 180
18.7 ASICS DIGITAL, INC. ( A SUBSIDIARY OF ASICS CORPORATION) 181
18.7.1 COMPANY SNAPSHOT 181
18.7.2 REVENUE ANALYSIS 181
18.7.3 PRODUCT PORTFOLIO 182
18.8 AZUMIO 183
18.8.1 COMPANY SNAPSHOT 183
18.8.2 PRODUCT PORTFOLIO 183
18.9 FIRSTHAND TECHNOLOGY INC. 184
18.9.1 COMPANY SNAPSHOT 184
18.9.2 PRODUCT PORTFOLIO 184
18.10 FITNESS22 LTD 185
18.10.1 COMPANY SNAPSHOT 185
18.10.2 PRODUCT PORTFOLIO 185
18.11 FITNOTES 186
18.11.1 COMPANY SNAPSHOT 186
18.11.2 PRODUCT PORTFOLIO 186
18.11.3 RECENT DEVELOPMENT 186
18.12 FREELETICS GMBH 187
18.12.1 COMPANY SNAPSHOT 187
18.12.2 PRODUCT PORTFOLIO 187
18.12.3 RECENT DEVELOPMENTS 187
18.13 GOOGLE 188
18.13.1 COMPANY SNAPSHOT 188
18.13.2 REVENUE ANALYSIS 188
18.13.3 PRODUCT PORTFOLIO 189
18.14 JEFIT, INC. 190
18.14.1 COMPANY SNAPSHOT 190
18.14.2 PRODUCT PORTFOLIO 190
18.15 KOMOOT 191
18.15.1 COMPANY SNAPSHOT 191
18.15.2 PRODUCT PORTFOLIO 191
18.15.3 RECENT DEVELOPMENTS 191
18.15.4 RECENT DEVELOPMENTS 192
18.15.4.1 PRODUCT UPDATE 192
18.16 LEAP FITNESS GROUP 193
18.16.1 COMPANY SNAPSHOT 193
18.16.2 PRODUCT PORTFOLIO 193
18.17 LIFESUM AB 194
18.17.1 COMPANY SNAPSHOT 194
18.17.2 PRODUCT PORTFOLIO 194
18.17.3 RECENT DEVELOPMENT 194
18.18 RUNTASTIC GMBH ( A SUBSIDIARY OF ADIDAS AG) 195
18.18.1 COMPANY SNAPSHOT 195
18.18.2 REVENUE ANALYSIS 195
18.18.3 PRODUCT PORTFOLIO 196
18.18.4 RECENT DEVELOPMENT 196
18.18.4.1 AWARENESS PROGRAMME 196
18.18.4.2 EVENT 196
18.19 STRONG FITNESS PTE LTD. 197
18.19.1 COMPANY SNAPSHOT 197
18.19.2 PRODUCT PORTFOLIO 197
18.20 YAZIO 198
18.20.1 COMPANY SNAPSHOT 198
18.20.2 PRODUCT PORTFOLIO 198
19 QUESTIONNAIRE 199
20 RELATED REPORTS 202
Segmentation
Short Description
Europe Fitness App Market, By Product (Care Management Apps, Vital Sign Monitoring Apps, Health And Wellness Apps, Women Health Apps, Medication Management Apps, Consultancy Apps and Others), Type (Connected Apps and In-Built Devices Apps), Application (Training, Tracking, Fitness Games and Others),Therapeutic Area (Cardiovascular, Dermatology & Skin Cancer, Ophthalmology, Diabetes, Respiratory, Audiology, Sleep Disorders, Nutrition and Others), Operating System (iOS, Android, and Windows),Mode Of Purchase (Subscription Based and Non-Subscription Based), End User (Providers, Home Healthcare, and Others), Distribution Channel (Direct Tenders and Third Party Distributors),Country (Germany, France, U.K., Hungary, Lithuania, Austria, Ireland, Norway, Poland, Italy, Spain, Russia, Turkey, Netherlands, Switzerlands, Rest of Europe) -
Market Definition:
A fitness app is defined as an application that can be downloaded on smart devices including laptops, phones, and tablets among others. It can be available on two different platforms including android and iPhone operating systems (iOS). According to the online public health resource (Health Works Collective), more than 97,000 fitness and health apps are available on tablet and mobile devices. Moreover, approximately 52% of the smartphone users achieve health-associated information through their devices and approximately 15% of the users are between the age of 18-29 years old who have installed health apps. There are several types of fitness app available including care management apps, vital sign monitoring apps, health and wellness apps, women health apps, medication management apps, consultancy apps among others.
Market Segmentation:
Europe fitness app market is categorized into eight notable segments based on the product, type, application, therapeutic area, operating system, mode of purchase, end user, and distribution channel.
On the basis of product, fitness app market is segmented into care management apps, vital sign monitoring apps, health and wellness apps, women health apps, medication management apps, consultancy apps and others.
On the basis of type, fitness app market is segmented into connected apps and in-built devices.
On the basis of application, fitness app market is segmented into training, tracking, fitness games and others.
On the basis of therapeutic area, fitness app market is segmented into cardiovascular, dermatology & skin cancer, ophthalmology, diabetes, respiratory, audiology, sleep disorders, nutrition and others.
On the basis of operating system, fitness app market is segmented into iOS, android, and windows.
On the basis of mode of purchase, fitness app market is segmented into subscription based and non-subscription based.
On the basis of end user, fitness app market is segmented into providers, home healthcare, and others.
On the basis of distribution channel, fitness app market is segmented into third party distributor and direct tender.
Market Players
The major key players in Europe fitness app market are listed below:
AllTrails, LLC
FITNESS22 LTD
FITNOTES
Google
Jefit, Inc.
MyFitnessPal, Inc.
Fitbit LLC.
Calm
Strava, Inc.
Headspace Inc.
Firsthand Technology Inc.
Komoot
Freeletics GmbH
YAZIO
Lifesum AB
Leap Fitness group
ASICS DIGITAL, INC.
STRONG FITNESS PTE LTD.
AZUMIO
RUNTASTIC GMBH
Methodology
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