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Middle East and Africa Fitness App market - Industry Trends and Forecast to 2028
- Published Date: September, 2022 | Report ID: CLS-138 | No of pages: 188 | Format:
The Middle East & Africa fitness app market is projected to register a substantial CAGR of 19.5% in the forecast period of 2021 to 2028. The new market report contains data for the historic year 2019, the base year of calculation is 2020, and the forecast period is 2021 to 2028.
Market Segmentation:
Middle East & Africa Fitness App Market, By Product (Care Management Apps, Vital Sign Monitoring Apps, Health And Wellness Apps, Women Health Apps, Medication Management Apps, Consultancy Apps And Others), By Type (Connected Apps and In-Built Devices Apps), By Application (Training, Tracking, Fitness Games And Others), By Therapeutic Area (Cardiovascular, Dermatology & Skin Cancer, Ophthalmology, Diabetes, Respiratory, Audiology, Sleep Disorders, Nutrition And Others), By Operating System (iOS, Android, Windows), By Mode Of Purchase (Subscription Based And Non-Subscription Based), By End User (Providers, Home Healthcare, Others), By Distribution Channel (Direct Tenders And Third Party Distributors), Country (South Africa, Saudi Arabia, UAE, Egypt, Kuwait, Israel and Rest of the Middle East and Africa) - Industry Trends and Forecast -2028.
Some of the major factors contributing to the growth of the Middle East & Africa fitness app market are:
Increasing Awareness towards fitness and health
Increasing Disposable Income
Market Players:
The key market players for Middle East and Africa fitness app market are listed below:
AllTrails, LLC
FITNESS22 LTD
FITNOTES
Google
Jefit, Inc.
MyFitnessPal, Inc.
Fitbit LLC.
Calm
Strava, Inc.
Headspace Inc.
Firsthand Technology Inc.
Komoot
Freeletics GmbH
YAZIO
Lifesum AB
Leap Fitness group
ASICS DIGITAL, INC.
STRONG FITNESS PTE LTD.
AZUMIO
RUNTASTIC GMBH
TABLE OF CONTENT
TABLE OF CONTENTS
1 INTRODUCTION 30
1.1 OBJECTIVES OF THE STUDY 30
1.2 MARKET DEFINITION 30
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA FITNESS APP MARKET 30
1.4 LIMITATIONS 32
1.5 MARKETS COVERED 32
2 MIDDLE EAST & AFRICA FITNESS APP MARKET: SEGMENTATION 35
2.1 MARKETS COVERED 35
2.2 GEOGRAPHICAL SCOPE 36
2.3 YEARS CONSIDERED FOR THE STUDY 37
2.4 CURRENCY AND PRICING 37
2.5 DBMR TRIPOD DATA VALIDATION MODEL 38
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 41
2.7 MULTIVARIATE MODELLING 42
2.8 PRODUCT LIFELINE CURVE 42
2.9 DBMR MARKET POSITION GRID 43
2.10 VENDOR SHARE ANALYSIS 44
2.11 MARKET DISTRIBUTION CHANNEL COVERAGE GRID 45
2.12 SECONDARY SOURCES 46
2.13 ASSUMPTIONS 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 50
4.1 PESTEL ANALYSIS 52
4.2 PORTER'S 5 FORCES 53
5 MARKET OVERVIEW 54
5.1 DRIVERS 56
5.1.1 GROWING POPULARITY OF THE INTERNET OF THINGS, AND CONNECTED DEVICES 56
5.1.2 RISING AWARENESS AND PREFERENCE FOR HOME HEALTHCARE 57
5.1.3 INCREASE IN THE NUMBER OF LIFESTYLE DISORDERS 57
5.1.4 INCREASING ADOPTION OF FITNESS GEARS 59
5.1.5 INCREASED TECHNOLOGICAL ADVANCEMENT 59
5.2 RESTRAINTS 60
5.2.1 HIGH COST OF DEVELOPMENT OF FITNESS APPS 60
5.2.2 TECHNICAL ISSUES IN THE FITNESS APPS 60
5.3 OPPORTUNITIES 60
5.3.1 RISING HEALTHCARE EXPENDITURE, AND DISPOSABLE INCOME 60
5.3.2 GROWING PENETRATION OF E-COMMERCE PLATFORMS, INTERNET, AND SMARTPHONES 61
5.3.3 MULTIPLE APPLICATION COVERAGE 62
5.4 CHALLENGES 62
5.4.1 HIGH COST ASSOCIATED WITH SMART WEARABLE TECHNOLOGIES, AND DEVICES 62
5.4.2 PATIENT INFORMATION PRIVACY POLICIES 63
6 IMPACT OF COVID-19 ON THE MIDDLE EAST & AFRICA FITNESS APP MARKET 64
6.1 IMPACT ON PRICE 64
6.2 IMPACT ON DEMAND 64
6.3 IMPACT ON SUPPLY CHAIN 65
6.4 KEY INITIATIVES BY MARKET PLAYER DURING COVID-19 65
6.5 CONCLUSION: 66
7 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY PRODUCT 67
7.1 OVERVIEW 68
7.2 HEALTH AND WELLNESS APPS 71
7.3 WOMEN HEALTH APPS 71
7.4 CONSULTANCY APPS 72
7.5 MEDICATION MANAGEMENT APPS 73
7.6 CARE MANAGEMENT APPS 73
7.7 VITAL SIGNS MONITORING APPS 74
7.8 OTHERS 75
8 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY TYPE 76
8.1 OVERVIEW 77
8.2 CONNECTED APPS 80
8.2.1 BLOOD GLUCOSE METERS 81
8.2.2 PULSE OXIMETERS 81
8.2.3 MULTIPARAMETER TRACKERS 81
8.2.4 ECG MONITORS 81
8.2.5 BLOOD PRESSURE MONITORS 81
8.2.6 SLEEP APNEA MONITORS 81
8.2.7 PEAK FLOW METERS 81
8.2.8 NEUROLOGICAL MONITORING DEVICES 81
8.2.9 OTHERS 81
8.3 IN-BUILT DEVICES APPS 82
9 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY APPLICATION 83
9.1 OVERVIEW 84
9.2 TRACKING 87
9.2.1 ACTIVITY TRACKING 88
9.2.2 PERSONAL HEALTH RECORD APPS 88
9.2.3 CALORIE MONITORS 88
9.2.4 SLEEP MONITORING APPS 88
9.2.5 REMOTE MONITORING APPS 88
9.2.6 BLOOD PRESSURE MONITORS 88
9.2.7 BLOOD GLUCOSE METERS 89
9.2.8 CHRONIC DISEASE MANAGEMENT APPS 89
9.2.9 ECG MONITORS 89
9.2.10 PULSE OXIMETERS 89
9.2.11 OTHERS 89
9.3 TRAINING 89
9.4 FITNESS GAMES 90
9.5 OTHERS 91
10 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY THERAPEUTIC AREA 92
10.1 OVERVIEW 93
10.2 NUTRITION 96
10.3 SLEEP DISORDERS 96
10.4 DIABETES 97
10.5 RESPIRATORY 97
10.6 CARDIOVASCULAR 98
10.7 OPHTHALMOLOGY 98
10.8 AUDIOLOGY 99
10.9 DERMATOLOGY & SKIN CANCER 99
10.10 OTHERS 100
11 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY OPERATING SYSTEM 101
11.1 OVERVIEW 102
11.2 IOS 105
11.3 ANDROID 105
11.4 WINDOWS 106
12 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY MODE OF PURCHASE 107
12.1 OVERVIEW 108
12.2 SUBSCRIPTION BASED 111
12.3 NON-SUBSCRIPTION BASED 112
13 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY END USER 113
13.1 OVERVIEW 114
13.2 PROVIDERS 117
13.2.1 HOSPITALS 117
13.2.2 DIAGNOSTIC CENTERS 117
13.2.3 CLINICS 117
13.2.4 OTHERS 118
13.3 HOME HEALTHCARE 118
13.4 OTHERS 119
14 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY DISTRIBUTION CHANNEL 120
14.1 OVERVIEW 121
14.2 THIRD PARTY DISTRIBUTORS 124
14.3 DIRECT TENDER 125
15 MIDDLE EAST & AFRICA FITNESS APP MARKET, BY REGION 126
15.1 MIDDLE EAST AND AFRICA 127
15.1.1 SOUTH AFRICA 137
15.1.2 SAUDI ARABIA 140
15.1.3 UAE 143
15.1.4 EGYPT 146
15.1.5 ISRAEL 149
15.1.6 REST OF MIDDLE EAST AND AFRICA 152
16 MIDDLE EAST & AFRICA FITNESS APP MARKET: COMPANY LANDSCAPE 153
16.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 153
17 SWOT ANALYSIS 154
18 COMPANY PROFILE 155
18.1 FITBIT LLC 155
18.1.1 COMPANY SNAPSHOT 155
18.1.2 COMPANY SHARE ANALYSIS 155
18.1.3 PRODUCT PORTFOLIO 156
18.1.4 RECENT DEVELOPMENTS 157
18.2 CALM 158
18.2.1 COMPANY SNAPSHOT 158
18.2.2 COMPANY SHARE ANALYSIS 158
18.2.3 PRODUCT PORTFOLIO 158
18.3 HEADSPACE INC. 159
18.3.1 COMPANY SNAPSHOT 159
18.3.2 COMPANY SHARE ANALYSIS 159
18.3.3 PRODUCT PORTFOLIO 160
18.4 MYFITNESSPAL, INC. 161
18.4.1 COMPANY SNAPSHOT 161
18.4.2 COMPANY SHARE ANALYSIS 161
18.4.3 PRODUCT PORTFOLIO 162
18.4.4 RECENT DEVELOPMENT 162
18.5 STRAVA 163
18.5.1 COMPANY SNAPSHOT 163
18.5.2 COMPANY SHARE ANALYSIS 163
18.5.3 PRODUCT PORTFOLIO 164
18.6 ALLTRAILS, LLC 165
18.6.1 COMPANY SNAPSHOT 165
18.6.2 PRODUCT PORTFOLIO 165
18.6.3 RECENT DEVELOPMENTS 166
18.7 ASICS DIGITAL, INC. ( A SUBSIDIARY OF ASICS CORPORATION) 167
18.7.1 COMPANY SNAPSHOT 167
18.7.2 REVENUE ANALYSIS 167
18.7.3 PRODUCT PORTFOLIO 168
18.8 AZUMIO 169
18.8.1 COMPANY SNAPSHOT 169
18.8.2 PRODUCT PORTFOLIO 169
18.9 FIRSTHAND TECHNOLOGY INC. 170
18.9.1 COMPANY SNAPSHOT 170
18.9.2 PRODUCT PORTFOLIO 170
18.10 FITNESS22 LTD 171
18.10.1 COMPANY SNAPSHOT 171
18.10.2 PRODUCT PORTFOLIO 171
18.11 FITNOTES 172
18.11.1 COMPANY SNAPSHOT 172
18.11.2 PRODUCT PORTFOLIO 172
18.11.3 RECENT DEVELOPMENT 172
18.12 FREELETICS GMBH 173
18.12.1 COMPANY SNAPSHOT 173
18.12.2 PRODUCT PORTFOLIO 173
18.12.3 RECENT DEVELOPMENTS 173
18.13 GOOGLE 174
18.13.1 COMPANY SNAPSHOT 174
18.13.2 REVENUE ANALYSIS 174
18.13.3 PRODUCT PORTFOLIO 175
18.14 JEFIT, INC. 176
18.14.1 COMPANY SNAPSHOT 176
18.14.2 PRODUCT PORTFOLIO 176
18.15 KOMOOT 177
18.15.1 COMPANY SNAPSHOT 177
18.15.2 PRODUCT PORTFOLIO 177
18.15.3 RECENT DEVELOPMENTS 177
18.15.4 RECENT DEVELOPMENTS 178
18.15.4.1 PRODUCT UPDATE 178
18.16 LEAP FITNESS GROUP 179
18.16.1 COMPANY SNAPSHOT 179
18.16.2 PRODUCT PORTFOLIO 179
18.17 LIFESUM AB 180
18.17.1 COMPANY SNAPSHOT 180
18.17.2 PRODUCT PORTFOLIO 180
18.17.3 RECENT DEVELOPMENT 180
18.18 RUNTASTIC GMBH ( A SUBSIDIARY OF ADIDAS AG) 181
18.18.1 COMPANY SNAPSHOT 181
18.18.2 REVENUE ANALYSIS 181
18.18.3 PRODUCT PORTFOLIO 182
18.18.4 RECENT DEVELOPMENT 182
18.18.4.1 AWARENESS PROGRAMME 182
18.18.4.2 EVENT 182
18.19 STRONG FITNESS PTE LTD. 183
18.19.1 COMPANY SNAPSHOT 183
18.19.2 PRODUCT PORTFOLIO 183
18.20 YAZIO 184
18.20.1 COMPANY SNAPSHOT 184
18.20.2 PRODUCT PORTFOLIO 184
19 QUESTIONNAIRE 185
20 RELATED REPORTS 188
Segmentation
Short Description
Middle East and Africa Fitness App Market, By Product (Care Management Apps, Vital Sign Monitoring Apps, Health And Wellness Apps, Women Health Apps, Medication Management Apps, Consultancy Apps and Others), By Type (Connected Apps and In-Built Devices Apps), By Application (Training, Tracking, Fitness Games and Others), By Therapeutic Area (Cardiovascular, Dermatology & Skin Cancer, Ophthalmology, Diabetes, Respiratory, Audiology, Sleep Disorders, Nutrition and Others), By Operating System (iOS, Android, and Windows), By Mode Of Purchase (Subscription Based and Non-Subscription Based), By End User (Providers, Home Healthcare, and Others), By Distribution Channel (Direct Tenders and Third Party Distributors),By Country (South Africa, Saudi Arabia, UAE, Egypt, Kuwait, Israel and Rest of the Middle East and Africa)
Market Definition:
A fitness app is defined as an application that can be downloaded on smart devices including laptops, phones, and tablets among others. It can be available on two different platforms including android and iPhone operating systems (iOS). According to the online public health resource (Health Works Collective), more than 97,000 fitness and health apps are available on tablet and mobile devices. Moreover, approximately 52% of the smartphone users achieve health-associated information through their devices and approximately 15% of the users are between the age of 18-29 years old who have installed health apps. There are several types of fitness app available including care management apps, vital sign monitoring apps, health and wellness apps, women health apps, medication management apps, consultancy apps among others.
Market Segmentation:
Middle East and Africa fitness app market is categorized into eight notable segments based on the product, type, application, therapeutic area, operating system, mode of purchase, end user, and distribution channel.
On the basis of product, fitness app market is segmented into care management apps, vital sign monitoring apps, health and wellness apps, women health apps, medication management apps, consultancy apps and others.
On the basis of type, fitness app market is segmented into connected apps and in-built devices.
On the basis of application, fitness app market is segmented into training, tracking, fitness games and others.
On the basis of therapeutic area, fitness app market is segmented into cardiovascular, dermatology & skin cancer, ophthalmology, diabetes, respiratory, audiology, sleep disorders, nutrition and others.
On the basis of operating system, fitness app market is segmented into iOS, android, and windows.
On the basis of mode of purchase, fitness app market is segmented into subscription based and non-subscription based.
On the basis of end user, fitness app market is segmented into providers, home healthcare, and others..
On the basis of distribution channel, Middle East and Africa fitness app market is segmented into third party distributor and direct tender.
Market Players
The major key players in Middle East and Africa fitness app market are listed below:
AllTrails, LLC
FITNESS22 LTD
FITNOTES
Google
Jefit, Inc.
MyFitnessPal, Inc.
Fitbit LLC.
Calm
Strava, Inc.
Headspace Inc.
Firsthand Technology Inc.
Komoot
Freeletics GmbH
YAZIO
Lifesum AB
Leap Fitness group
ASICS DIGITAL, INC.
STRONG FITNESS PTE LTD.
AZUMIO
RUNTASTIC GMBH
Methodology
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