Global Nutritional Supplements Market Analysis

Global Nutritional Supplements Market Executive Summary

Global rising health consciousness has significantly aided the market's expansion. People are now more conscious of the effects of an unhealthy lifestyle in the wake of the pandemic. The frequency of non-communicable diseases (NCDs) is rising, and as a result, nutritional supplementation is becoming more widely used to improve the general welfare. The WHO estimates that NCDs cause 41 million deaths annually. Even though there is no proof that these supplements in any way shield against COVID, their demand skyrocketed during the pandemic. General health and well-being have taken centre stage.

Market Size and Key Findings

The Global Nutritional Supplements Market size is at around US $ xx Bn in 2021 and is projected to reach US $ xx Bn in 2030, exhibiting a CAGR of xx% during the forecast period.

Global Nutritional Supplements Market Size (in USD Bn)

(2021-2030F)

Market Dynamics

Market Growth Drivers Analysis

It has become increasingly popular to maintain a healthy diet in order to meet nutritional needs. Governments all around the world, particularly in poor countries where malnutrition is extremely common, have been adopting actions to enhance the health of the populace. The improvement of malnutrition conditions in these countries has been largely attributed to nutritional supplements.

Online and retail platforms have facilitated better access to dietary supplements. One of the main market drivers has been the simplicity of availability. Due to improved product visibility, a broader audience across all age groups and socioeconomic strata, and increased market reach, e-commerce platforms are also accelerating industry growth. The epidemic has increased the use of e-commerce platforms, which has accelerated market growth.

Superfoods and plant-based diets are becoming more popular as people strive to live healthier lives. Businesses in the nutritional supplement sector have been concentrating on generating a new line of products and developing goods that aren't simply pills but are also in edible forms like candies and soft chews with tastes that don't taste like medicine. For those who don't like to chew candies or take pills, innovative goods like vitamin supplements from Frunutta are ordinary vitamins that dissolve beneath the tongue. Additionally, the formulation does away with conventional additives like preservatives, coatings, and additional colours. These innovative products could succeed in the marketplace and contribute to its expansion.

Competitive Landscape

Key Players

The prominent players operating in this market include Amway, Abbott Nutrition, Nestle, Herbalife International of America, Inc., Glanbia plc, PepsiCo, Cliff Bar & Company, Science in Sports, TheHut.com Ltd., Cardiff Sports Nutrition Ltd., etc.